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Applying Type (MBTI) Lenses In Business

EM-Power (UK) Ltd. is the leading provider in Europe for advanced training and consulting in the application of personality type knowledge in business. For those who work with the Myers Briggs Type Indicator (MBTI®) EM-Power offers a range of services to corporations and consultants which provide new knowledge of personality type and in-depth business applications. EM-Power specializes in teaching the application of whole type knowledge to raise individual, leadership and team performance. Whole Type encompasses using the multiple lenses of type (see Visual below) as part of an intense self discovery process to enable individuals to more accurately differentiate between learned and innate behaviors and identify best-fit type.

***Breaking News*** Download our latest article "Training to Type" to learn more about our approach and further details on designing, developing and delivering a range of programs in a Corporate University context.
 
The Three Lenses of Type
  Three Lenses of Type
 

 

Who Can Use This Knowledge?

  • Anyone who is using MBTI® in business and who is looking for further knowledge.
  • External Coaches and trainers who are working with clients to raise business performance.
  • Professional coaches or trainers working within organizations.
  • Internal and external Career Counsellors.

“By taking the Lens approach within PUMA we were able to strive to recognize and type behavior, not people. By using this methodology we removed the possibility of an MBTI® result taking precedence over the individuals' self assessment, reduced "labelling" and as such did not violate the principle of Preferences.

The Lens approach has numerous business applications ranging from sales, conflict management, team building to managing internal project teams.  If you are a Type Practitioner and want to work within a company this approach is for you.”

Chris Loughlin: Global Retail Training Manager

 

What are the Cognitive Processes (sometimes called Function-Attitudes)?

  • Katherine Briggs and Isobel Briggs Myers developed the MBTI® to try to obtain simpler access to Jung’s theory of function-attitudes.
  • Carl Jung’s described “typical habits of the mind” - similar patterns of behaviour that explained how individuals take in (perceive) information and make decisions (judge).
  • He described eight Cognitive Processes. Psychological Type can be defined as an inbuilt pattern of information-gathering and decision-making processes.
  • Type represents the cognitive lens: what information we naturally perceive and what criteria we innately use to make decisions.

Why use Cognitive Processes

Knowledge of the function-attitudes can enhance the application of type in the following way:

  • Cognitive processes helps us to understand What data we perceive and What criteria we use to make sense of our world.
  • By highlighting that individuals can potentially access all eight function-attitudes, it overcomes the objection about “being put in a box”.
  • Knowledge of these ideas enables leaders to be more creative and solve problems more effectively by exploring all data and considering all criteria before making a decision.

What is Temperament?

  •  Temperament represents a pattern of needs, values, talents and behaviors described for 25 centuries.
  • Temperament is a separate and complementary theory to type.
  • Temperament was described and integrated with psychological type by David Keirsey popularized in the book “Please Understand Me” and further refined by Linda Berens.

Why use Temperament?

Knowledge of temperament adds the following value above and beyond understanding type:

  • Helps to understand WHY people do what they do: gets to the driving forces behind some of the behaviors.
  • Enables leaders to motivate team members more effectively by helping individuals get their core needs met.
  • Contributes to better person-position job fit in their teams so that job roles are more geared to an individual’s innate talents.
  • Provides additional resources to manage stress.
  • Can be used to reduce interpersonal conflict.
  • Easier to remember as it uses words rather than “letters”.

What is Interaction Style?

  • Interaction Style describes a Psycho-physiological energy, correlated with specific aims, beliefs, talents and behaviors, that influences HOW individuals interact with others.
  • The theory was initiated by William Marston in “Emotions of Normal People” and updated and integrated with psychological type in business by Linda Berens.
  • Interaction Style is a separate and complementary theory to type.

Why use Interaction Style?

Knowledge of Interaction Style adds the following value above and beyond understanding type:

  • Helps to reduce conflict by learning to use the correct style for the conflict situation.
  • Increases the ability to build rapport by flexing style to meet the natural pace and energy of the other person.
  • Raises influencing effectiveness by adjusting verbal delivery and body language to match those of the other person.
  • Increased sales and service effectiveness by increased ease in recognizing the customer’s style.
  • Easier to remember as it uses words rather than “letters”.

Overall Business Benefits of Applying Type Knowledge in Business

  • Reduced conflict in organizations (e.g. research by Confederation of British Industry estimated that conflict costs UK businesses over £33 billion a year).
  • Higher employee engagement and motivation levels (shown to positively impact customer service, employee retention and profit).
  • Greater individual, team and organizational flexibility.
  • Increased team productivity due to more effective team roles and structure.
  • Quicker decision making.
  • Breaks down inter-departmental barriers.
  • Less employee turnover due to better match between person and position.
  • Raised sales effectiveness due to being able to adapt style, and position product/service to better meet customer needs.

     For more information and to discuss your specific needs, please contact us!

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

     

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 



 

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